abon lele
abon lele

Business Opportunities & Tips for Success in Shredded Lele Business from Scratch!

Hello Sir/Madam! Are you planning to start a catfish floss business? Start by reading this article before starting, come on!

The large number of shredded catfish lovers makes this one food business endless. What's more, catfish contains protein, healthy fats, vitamins, and minerals that can maintain heart health, maintain brain health, and lose weight. Very interesting, isn't it? With its delicacy and good nutritional content, shredded catfish has the potential to be accepted by the public. 

Come on, read this article to find out business analysis, recipes, and tips for successful shredded catfish business!

Analysis of Shredded Lele Business Market

bisnis abon lele
Source: UMKM We Can

Not only beef and chicken, catfish meat can now be modified into shredded. Shredded catfish is a delicacy that is perfect served with warm rice. Apart from being delicious, shredded is known as a low-cholesterol food because the way it is cooked is processed dry, so that shredded can be consumed by all ages.

Even though it tastes delicious, this catfish floss has not been widely circulated in the community and has not been widely used as a business. This is an advantage for you because the number of competitors in the shredded catfish business is still small and the door to success is still wide open. 

Shredded catfish is also not a product that is easily damaged and can be stored for months without damaging its nutrition so it can minimize business losses. With affordable prices, the stock of shredded catfish on the market often sells out quickly.

Calculation of Capital and Production Costs of Shredded Lele 

There are 2 types of capital that you must prepare in the shredded catfish business, namely capital that is only issued at the start of the business and capital that is issued every production of shredded catfish. The capital that you only spend at the start of the business includes capital to buy cooking utensils, packaging machines, and others. Meanwhile, the capital that you routinely spend for each production includes capital to buy fish, oil, spices, and others.

Come on, let's see how much capital you will spend to start a catfish floss business!

Table of Initial Capital for Shredded Lele Business

No.GoodsAmountUnit price
(IDR)
Total price
(IDR)
1.Cooking Equipment (gas, stove, fryer, pan, etc.)11.500.0001.500.000
2.Unforeseen expenses1500.000500.000
3.Packaging Machine11.000.0001.000.000
 Total:3.000.000

In addition to the costs above, there are costs that you have to pay for each process of shredded catfish production. For details, see the table below!

Table of the Cost of Each Shredded Lele Production

No.GoodsAmountUnit price
(IDR)
Total price
(IDR)
1.Fish120 kgs11.0001.320.000
2.Oil1100.000100.000
3.Supplementary Ingredients Shredded Lele1300.000300.000
4.Shredded packaging500600300.000
 Total:2.020.000

From 120 kg of catfish, the net weight of the fish that will be shredded is only 50 kg. This is because catfish experience shrinkage in the process of making shredded fish which removes the spines, skin, head, and water content of the fish. To find out the benefits of the catfish floss business, consider the following calculations:

50 kg shredded = 500 packs (if the shredded weight is 100 grams per pack)

500 x Rp. 25,000 = Rp. 12,500,000

Net Profit: Income - Expenditures = Rp. 12,500,000 – 5,020,000 = Rp. 6,980,000

How to Make Shredded Lele 

cara membuat abon lele
Source: Okezone Lifestyle

If you are interested in starting a shredded catfish business after seeing market analysis, capital calculations, and profits, let's learn about the following shredded catfish recipe!

Material:

  • 1 kg of catfish
  • 5 cooking oil
  • 2 bay leaves
  • 4 pieces of lime leaves
  • 2 stalks of lemongrass, bruised
  • 800 ml of water
  • 700 ml of medium coconut milk
  • 1 tsp salt
  • 1 tbsp sugar
  • 1 tsp mushroom stock

Ground Seasoning Ingredients:

  • 5 cloves of garlic
  • 12 grains of shallots
  • 10 large red chilies
  • 100 g of red cayenne pepper
  • 5 cm ginger
  • 5 cm galangal
  • 3 cm turmeric
  • 1 tsp coriander
  • ½ tsp pepper

How to Make Shredded Lele:

  • First, steam the catfish and remove it when it's cooked. 
  • Once removed, separate the bones from the catfish meat, then shred the meat.
  • Sauté ground spices, bay leaves, lime leaves, and lemon grass until cooked.
  • Cook water, coconut milk, salt, sugar and mushroom stock in a pan while stirring until it boils.
  • Add the shredded fish, then stir thoroughly over low heat until dry.
  • If it is dry, remove the shredded and shredded is ready to be served.

Tips and Tricks to Increase Sales of Shredded Lele

Even though the shredded catfish made by you is tasty and delicious, it will be difficult to sell the shredded catfish if you don't know how to sell it. Come on, pay attention to the following special tips and tricks to increase sales of shredded catfish!

1. Determining the Right Shredded Lele Target Market

Shredded catfish is a highly nutritious and low-cholesterol food, so it can be consumed by children to the elderly. In order for the shredded catfish products made by you to be easily found by potential customers, you can market the shredded catfish to supermarket, markets, local pastry shops, souvenir centers, as well e-commerce.

2. Beautify Shredded Lele Product Packaging

In order for your shredded catfish products to look attractive and stand out from other products, you can make extra effort to beautify the packaging. To beautify the packaging, you can add certain pictures and writing that can attract buyers' interest.

In addition, you can also provide a unique and unique product name so that consumers will always remember it. If the packaging is made in an attractive way, it will certainly increase sales of shredded catfish. The packaging for shredded catfish products can also be made thicker so that the product inside can be protected to the maximum.

3. Promotion of Shredded Catfish Products

In order for catfish shredded products to be known more widely by the public, you need to carry out product promotions. Promoting shredded catfish products can be done through brochures, banners and advertisements. In addition, the promotion process can be done using the help of social media.

Get the Best Supply of Fresh Catfish Only at eFishery!

To make your shredded catfish business easier, sir/madam, a smooth supply of catfish at the best prices is urgently needed. Therefore, before starting a catfish shredded business, you can find catfish suppliers first. It's not difficult, you can get fresh fish supplies at the best prices at eFishery

eFishery provides lots of fresh water fish stocks of various types that can be delivered directly to your place of business without shipping costs! Quality fish with guaranteed supply? Only in eFishery!

Klik tombol di bawah ini untuk beli ikan lele dan ikan air tawar lainnya di eFishery!

Questions About the Lele Pecel Business

Shredded catfish is a food made from catfish meat that is fried until dry.

Yes, catfish meat can be used as shredded after being separated from the skin and bones.

  • https://www.tokomesin.com/peluang-bisnis-abon-ikan-lele-dan-analisa-usahanya.html
  • https://endeus.tv/resep/abon-lele-kering-yang-bisa-jadi-teman-makan-sahur/cara-membuat
  • http://www.agrowindo.com/peluang-usaha-abon-ikan-lele-dan-analisa-usahanya.htm