Tips for Starting a Lele Pecel Business That Are Definitely Auto-Cuan!

Anyone can start a catfish pecel business. This is because the capital you need is not too large but you have the opportunity to get a turnover of millions of rupiah per day. One of these freshwater fish commodities is known to be a delicious side dish in the culinary field.

Even though there are already many street vendors or tent traders selling pecel catfish, the opportunity for the pecel catfish business is still open for those of you who are serious about this culinary business. In fact, this business is claimed to be able to return capital in just a few months. In order for the business to run smoothly, let's learn the analysis of the catfish pecel business and the following calculations.

Lele Pecel Business Business Opportunity

Let's take a closer look at the catfish pecel business opportunity, is it really profitable and worth trying. The pecel lele tent shop requires a tent in the form of a tarpaulin or if your house is strategically located on the side of the road with a large enough yard, then you can take advantage of the yard and only provide a window table.

Pecel lele is one of the favorite menus of the Indonesian people which is liked by many people, so it is not difficult to find potential buyers. Moreover, people can consume catfish pecel anytime and in any season, both summer and rainy season.

Another reason why pecel lele has become a promising culinary business is that the raw materials are easy to find in traditional markets or supplied directly from cultivators at low prices and a practical and fast way of making so that they are sought after as an alternative to food when buyers don't cook.

Analysis of Capital and Profits of Pecel Lele Business

To start a business, you must analyze the capital and profits of the business in order to find out how much the business can grow and generate profits. The following is an analysis of the catfish pecel business capital, details of the catfish pecel business costs and estimated profit per month.

1. Lele Pecel Business Capital

The following is the business capital that you need to start a catfish pecel business.

2. Operational Costs

Meanwhile, daily operational costs consist of the need to purchase raw materials and monthly operational costs such as electricity and water. Here are the details.

In 1 month or 30 days, you need to prepare capital for raw materials of IDR 12 million per month. Then also prepare other operational costs such as:

• Venue rental fee IDR 500 thousand
• Water and electricity IDR 500 thousand
• Retribution IDR 100 thousand
• Transportation IDR 500 thousand
• Salary of 1 employee IDR 1 million

When totaled, operational costs for 1 month amount to IDR 14.6 million. The amount of this fee will be much cheaper if you have your own place, for example in the land or yard of the house so that you can reduce the cost of renting a place and levies.

Profit Analysis

After knowing the details of the catfish pecel business costs that you need, whether in the form of inanimate capital or capital for monthly operational needs, now move on to calculating and analyzing the profits that you will get in 1 month.

Let's assume that you sell chicken for Rp. 20,000 per serving, catfish for Rp. 15,000 per serving, tofu and tempeh for Rp. will be obtained, among others, as follows.

Income in one day is IDR 715 thousand, if the total is within 1 month, you will get an income of IDR 21,450,000. Then to find out the benefits, you can use the following formula:

Profit = Monthly Turnover – (Total Raw Materials + Operational Costs)

Profit = IDR 21,450,000 – IDR 14,600,000 = IDR 6,850,000

Within 1 month, you have the opportunity to get a profit of IDR 6,850,000 per month. Furthermore, to find out when business capital can be returned, you can predict it using the following formula:

Return on investment = (Capital + Operational Costs) : Profit

Return on investment = (IDR 7,550,000 + IDR 14,600,000) : IDR 6,850,000 = 3.2

That is, if the sale of catfish pecel goes well, in about 3 months you will be able to return your business capital.

Lele Pecel Business Risks

As with other businesses and businesses, selling catfish pecel also has risks that you need to anticipate so as not to cause losses. The following are the disadvantages and risks of the catfish pecel business, including:

1. Requires a fairly large start-up capital to invest in inanimate objects such as carts, tarpaulins, storefronts, tables and chairs.
2. Facing fluctuations in raw material prices such as chicken, catfish, chilies, and other ingredients.
3. Location or leased land that is less strategic makes it difficult for your business to get consumers.
4. Potential loss because it is difficult to get new customers, this could be related to the location or location of the tent shop.
5. Raw materials should always be fresh, especially catfish and vegetables.

Tips for Starting a Lele Pecel Business

So that your catfish pecel business is always profitable, here are the most complete tips for starting a catfish pecel business, starting from determining a strategic location, menu, taste, price, to cleanliness and the best service.

1. Determining the Most Strategic Location

Even though pecel lele is the food of millions of people, almost everyone likes this food, but if it is not supported by determining a strategic business location, it is still difficult to achieve maximum results. The criteria for determining a strategic location for a pecel lele business include a location that is easy to see and often passed by many people, has good road access, is close to crowds or public facilities and has ample parking space.

Don't be satisfied with just one location, it's best to do simple research on several places as a comparison. Some strategic locations, for example, are on the side of a road that many people pass by, tent stalls are close to office areas, schools and campuses.

Another alternative location is a business location that is close to certain residential areas so that you have the opportunity to get regular customers. Any location as long as the location is "alive" and not "dead".

2. Making Innovations to the Cuisine Menu

As previously discussed, currently there are many pecel lele businessmen. The tip to make customers always remember your catfish pecel stall is to innovate the menu.

For example, the chicken pecel menu and various other fish such as tilapia. Another alternative is to develop the catfish menu itself, such as making a special menu for grilled catfish or catfish with padang sauce.

Many choices of food will make customers feel satisfied to choose the menu. In fact, you can reach a wider target market by providing a catfish in padang sauce or a seafood menu. Indirectly, you make customers not easily bored because there are many menu variants.

3. Maintain Quality of Taste Comparable to Price

Although innovating and diversifying the menu is important to increase business scale, if it is not matched with quality taste it will be difficult to retain loyal customers. In fact, the taste of fried catfish at each catfish pecel stall is not much different. However, there is a distinct taste that customers can judge, namely the taste of the catfish at your shop is better or vice versa, it is less tasty than other catfish pecel stalls.

The quality of taste also includes other components such as rice, chili sauce, and fresh vegetables. If you pay attention to the quality of the taste of the food, then the quality of the raw materials no longer needs to be questioned, that way you will be more confident if you want to slightly increase the selling price. You can slightly increase the selling price, but you must still consider the prices of the catfish pecel stalls around so that the prices remain competitive.

4. Maintaining the Cleanliness of the Lele Pecel Stall

The stigma in the community about tent stalls or roadside food stalls is that they are less clean. Even if you offer a cheaper selling price than other stalls, have a varied menu, or have a much better taste, if you don't maintain cleanliness, customers are also reluctant to come back. Especially if you have tables and chairs for dine-in customers. So, the cleanliness factor really must be considered.

5. Determine when to sell

Generally, catfish pecel tent stalls are open starting in the afternoon, ie 4-5 pm until the evening. Several tent stalls that are busy at night will also operate until the early hours of the morning. This happens, because these times are the time to go home from work so people who are reluctant to cook or don't have time to cook will buy fast food such as pecel lele.

Even though pecel lele is the same as opening in the afternoon, if you want to open a shop starting in the morning or during the day it doesn't matter as long as the location around the shop is quite busy and it is strategic if you open it from the morning or afternoon.

How to Get Superior Quality Catfish Supplies

There is an easy way to get fish supplies that have guaranteed quality and yields. You can get the best fish supplies through eFishery. The quality of the fish is guaranteed because the fish comes directly from farmers who have used technology to cultivate their fish so that the catfish have the ideal weight when entering harvest time. 

Besides that, eFishery also guarantees the certainty of continuous or continuous supply of fish and can be delivered directly to the agreed place. 

Interested in getting quality catfish supplies from eFishery? Caranya sangat mudah, klik tombol di bawah ini!